Naked Newsletter 5/2017 -The end of work or liberation from work?


Naked Approach Newsletter 5/2017

Naked Approach is a research project built for the hyperconnected world with the sensor revolution. Hyperconnectedness and sensors will radically change the way we perceive, act, do business and interact in the world. Demos Helsinki has published two scenarios about the hyperconnected planet until the year 2040. Download the book for free here.

The end of work or liberation from work?

The impact of automation and digitalization on the future of work has been debated for a long time already. One of the most well-known books of the debate is Jeremy Rifkin’s End of Work (1995). According to Rifkin, unemployment will increase massively in the future because of information technology. Millions of people in manufacturing, agricultural and service sectors would then lose their jobs as they could be done with the help of machines.

Fifteen years ago this development might have sounded like science fiction. Today, it is a highly topical question. Routine work is disappearing. It doesn’t only affect the so called blue-collar workers, since academic professions are also endangered.

In the beginning of 2015, The Fortune magazine wrote that robots are already doing plenty of such jobs, for example working as financial and sports reporters, online marketers, surgeons, e-discovery lawyers and financial advisors. The Research Institute of the Finnish Economy, ETLA, has predicted that during the next twenty years the jobs of salespersons, secretaries and accountants in Finland will disappear.

Will it mean the liberation from work or end of the work?

Work 2040 Scenarios for the Future of Work

In Demos Helsinki’s Work 2040 -publication, you will find three scenarios for the working life of the future. They present different possible futures, along with observations, new phenomena and perspectives related to them. The scenarios create opportunities for action and choice and help conceptualize why work is important.

The scenarios show the different ways in which job functions, descriptions, work methods and what we think of as work can change. We hope they will also show that we get to decide the future of work. We already have the abilities to avoid the pitfalls on our way towards the future of good work.

More inspiring reading about changing work life.  

How Europe manages the sharing economy
Euobserver’s article focuses on how platforms and sharing economy changes work life from taxations to legal issues.

‘Towards a Fairer Gig Economy’ 
is a small collection of articles examining the social and economic problems associated with the ‘gig economy’. Each article makes suggestions for how the problems can be addressed and how a fairer gig economy can be built: including through regulation, collective bargaining and wider policy recommendations..

Who cares in the gig economy? 
Alexandra Mateescu analyses in this blog how on-demand models in change domestic work.

Nearly Half of Companies Say They Don’t Have the Digital Skills They Need
John Goodman writes about the future of the role of digital IQ among employees.

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